Meant to be displayed on a store counter top and the balloons to be sold individually, this display is in complete, untouched, never-used, condition.

The box colors are actually brighter than the photos convey. The box measures 8.25 inches wide x 6 inches deep x 2.25 inches high. The box cover features a Mexican gentleman leading his donkey-pulled-cart that is brimming with brightly-colored, inflated balloons. The cover is designed in the "pop-up style" (see photo number 1) which enhances its visual display appeal!

The phone case is constructed entirely of wood and stands on 4 small wooden feet. The framework for the telephone apparatus, itself, is constructed of heavy cardboard covered in a simulated wood-look paper. The telephone has 2 round metal knobs simulating the ringer bells, and the ear and mouth pieces are quite authentic in appearance and appear to be bakelite. The ear piece is attached with its original string and hangs of a teeny metal hook on the left side. A phone box is situated under the phone, and a tiny, paper telephone book (!!) hangs off a matching string on the right side of the phone case.

The display box cover features a city policeman demonstrating the authentic and powerful amplitude of the whistles. The cover has a perforated seam that was meant to be unfastened when the box was displayed open so that the policeman and city skyline stood tall above the whistles. The cover has yet to be displayed in this manner.

When pulled by its string, the toy rolls along on its metal and rubber wheels, causing the jockey to raise and lower himself off of the horse as the horse makes a coordinated "jumping" motion as his front legs raise up slightly.

The toy is labeled "Loros Bros Ltd London England" within a small triangle that is painted on one side of the metal supporting rim (see photos). The horse and rider are constructed of wood and are affixed to the metal frame. The toy measures 11 inches tall when the rider is standing straight up and is 10.5 inches long.