Offered is the fabulously RARE BIGGER HAIR Negro Tobacco container produced from the mid 1940's through the early 1960's. This container is actually constructed of cardboard with tin base, and is much less frequently found, and thus, much more rare than the earlier, all-metal, and scarce-in-its-own-right, Nigger Hair container due to the greater fragility of cardboard as compared to metal, as well as the fewer numbers of cardboard containers produced.
Following the conclusion of World War II, the American Tobacco Company of Virginia changed its product name from Nigger Hair to Bigger Hair, seeking to broaden the product's marketing appeal as well as viewing the latter label as the more-socially acceptable one. (The earlier Nigger Hair moniker was used by the American Tobacco Company from the 1890's through the early, pre-WWII 1940s; the lithographed can was manufactured by the B. Leidersdorf Company, Milwaukee, Wisconsin.) Interestingly, the company DID NOT change the image of the African woman, but merely added the words Fiji Islander to the left of her face in its indifferent and weak attempt to move further away from the earlier, severely derogatory label.
Measuring 7 inches high x 5 3/4 inches wide, the photos provide a fine representation of condition. The container is in near-mint condition with a tiny rub here and there, and some very minor wear around the top of the container that likely occurred from simply taking the cover on and off. This wear is completely covered by the cover. The original orange color of the container remains consistent throughout, and the structural integrity of the cardboard is quite sturdy. The original wax bag which held the tobacco remains inside--highly unusual! The container retains most of its paper Federal Revenue Tobacco seal on either side and is dated February 26, 1926, Series 119, a tax stamp which was issued exclusively in 1949. Truly incredible condition given the age and material composition of this piece--- 69 years!!
This very rare tobacco container is just a wonderful example of latter Black Americana advertising and looks even better "in person" than the camera was able to capture with its lens!
If the Nigger Hair Tobacco container is currently in your collection, the addition of the Bigger Hair container will complete your collection from both a cultural and historical perspective! The Nigger Hair Tobacco container featured in the last photo has been SOLD.