Measuring 9-7/8 tall x 13-1/2 inches wide, this extraordinarily rare, Jim Crow era, segregation sign advertises a "colored-only" hotel, Coleman's of Ashland, Virginia.
Constructed of cardboard with black printing, this circa 1930-40's sign reads: " Coleman's Hotel Colored. Special Attention to Tourists. Ashland Virginia".
The sign remains in all-original condition inclusive of minor discoloration as noted in photos and small chips to the upper right and lower left corners. Print source is noted: "Herald-Progress Print, Ashland, VA".
This is NOT a reproduction, but rather a fortunate preservation. It is quite amazing that this sign has survived the many years being constructed out of cardboard. It was clearly stored away in such a manner that preserved its original condition.
Travel for African Americans during the Jim Crow period was difficult and complicated, with limited options for eating, sleeping, even procuring gasoline for the car. As a result, black-owned hotels and motels placed signs such as this one prominently in their windows. There were even special travel-guides to help African Americans plan their trips, hopefully, without incident. Victor Green's "Green Guide" provided state by state lists of colored hotels, motels and other travel-related businesses that catered to African-Americans.
Quite possibly the ONLY sign remaining extant from this particular, racially segregated establishment. An historically significant piece!