Offered is the fabulously RARE BIGGER HAIR Negro Tobacco container produced from the mid 1940's through the early 1960's. This container is actually constructed of cardboard with tin base, and is much less frequently found, and thus, much more rare than the earlier, all-metal, and scarce-in-its-own-right, Nigger Hair container due to the greater fragility of cardboard as compared to metal, as well as the fewer numbers of cardboard containers produced.
Following the conclusion of World War II, the American Tobacco Company of Virginia changed its product name from Nigger Hair to Bigger Hair, seeking to broaden the product's marketing appeal as well as viewing the latter label as the more-socially acceptable one. (The earlier Nigger Hair moniker was used by the American Tobacco Company from the 1890's through the early, pre-WWII 1940s; the lithographed can was manufactured by the B. Leidersdorf Company, Milwaukee, Wisconsin.) Interestingly, the company DID NOT change the image of the African woman, but merely added the words Fiji Islander to the left of her face in its indifferent and weak attempt to move further away from the earlier, severely derogatory label.
Measuring 7 inches high x 5 3/4 inches wide, the container is in good condition, perhaps a 7 out of 10, with one side exhibiting minor surface scuffing, while on the other side more scuffs and rubs are evident. Some minor wear around the edge of the top of the container likely occurred from simply taking the cover on and off; however, this is completely concealed by the cover. The original cardboard cover was lost with the passage of time; the replacement tin cover shown was in place when this container was acquired.
The original brownish orange color of the container remains consistent throughout, and the structural integrity of the cardboard is quite sturdy. Superficial rust is evident on the inside and outside of the metal base; this rust does not impact integrity of the tin base. The container retains partial remnants of its paper Federal Revenue Tobacco seal on both sides.
This very rare tobacco container is just a wonderful example of latter Black Americana advertising. The container looks better "in person" than in the photos as the camera actually accentuated the appearance of the scuffing, especially on the "better" side!
If the Nigger Hair Tobacco container is currently in your collection, the addition of the Bigger Hair container will complete your collection from both a cultural and historical perspective!