Offered is a wonderful, C1950s, Art Deco-styled, advertising store sign that features in bold capital letters the word, "COLD REMEDIES". This sign, which originally hung in a Grand Rapids, Michigan, establishment, might well have been displayed in a drug store.
The black-painted, metal frame houses a plastic, cream-colored insert that features an embossed lettering and design technique that advertises the name of the product for sale. The background of this insert sports a streamlined, horizontal, raised "striping" reminiscent of the Art Deco era. When light is allowed to pass through the plastic, translucent insert, the insert appears to be magically illuminated so that the green-colored backside of the sign shines through with brilliance. This effect can be enjoyed by either hanging the sign in front of a window or by fastening tiny LED lights (not included) on the backside of the frame.
The dimensions are approximately 36"L x 5.5"W x 3/4"D, and the overall condition of the sign is very good. The plain metal frame has been repainted in a durable, semi-gloss, black finish. The painted finish is in very good condition with areas of minor surface imperfection and slight areas of roughness here and there.
The vintage plastic insert is laminated in two tones, with the front noting a rich, aged, cream color, and the back noting a rich green tone. The front of the insert has faint surface imperfections and some areas of uneven discoloring. Overall, the insert retains a rich, glossed surface patina commensurate with its age.
A note: the first photo best represents what the sign will look like when illuminated from the back with LED or natural window lighting.
The final photo is a shot of this sign along with three others of the same vintage and manufacture.