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C1920s CHOCOLATE LOVERS General Store TAKE A CHANCE Gambling Board

C1920s CHOCOLATE LOVERS General Store TAKE A CHANCE Gambling Board


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Directory: Popular Collectibles: Nostalgia: Advertising: Pre 1930: Item # 1438104

Please refer to our stock # G678 when inquiring.
Stonegate Antiques
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PO Box 1896
Murrells Inlet, SC 29576
860-712-9565

Guest Book
 $45.00 
Measuring approximately 12.5 inches tall x 9.50 inches wide x 3/8" deep, this wonderful and scarce CHOCOLATE LOVER'S Take a Chance Gambling Board would have been found in one's local general store. A novel advertising promotion, it provided an opportunity for the store to increase patronage by offering a chance at winning a delicious chocolate giveaway!

For a ten cent purchase, one had the opportunity to puncture one of the white dots on the board, and then remove the tiny piece of curled paper which was printed with a random number. If the number on the tiny curled paper matched one of the numbers on the board, one would win the corresponding prize for only a ten cent expenditure! If the number failed to match any numbers on the board, one walked away 10 cents poorer along with a unfulfilled desire for delicious chocolate!

The board remains unpunched with the exception of 2 fully punched holes out of a total of 300 opportunities to win! Of the two punched holes, one is missing its paper strip, while the other remains in place and can easily be removed with tweezers...alas, this take-a-chance paper has a number printed on it which dos not match any on the board, making it a non-winner!

The board is constructed of a wooden frame completely covered in paper, with a hollow interior which allows for the insertion of the Take-A-Chance curled papers. The piece remains quite sturdy and easily displayed. The photographs indicate the subtle, paper edge wear evident of this 100 year old piece! Displays wonderfully!

A seldom found piece of chocolate memorabilia! A reluctant de-accession from my own personal, chocolate lover's collection due to downsized, change of residence.

Perfect timing for that very unique St. Valentine's Day gift, accompanied of course, by a box of actual delicious chocolates!

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