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C1920 Trade Card Series 18 Congo Natives Liebig Meat Extract Co London

C1920 Trade Card Series 18 Congo Natives Liebig Meat Extract Co London

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Directory: Popular Collectibles: Memorabilia: Black Americana: Pre 1930: Item # 1486034

Please refer to our stock # BA1007 when inquiring.
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Offered is a series of 18, circa 1920s, colorfully lithographed trade cards published by the Liebig Extract of Meat Company of London. Each "picture card" as they were called then, features very colorful and highly detailed images on the front side with extensive educational information on the back side, written in French, on the various African tribes living in the Belgian Congo during this time period. The cards, of course, were a strategic marketing concept designed to provide the customer with a tangible reminder of all of the delicious soup extracts and bouillons it produced.

The cards measure approximately 2.75 inches x 4.25 inches and are in very good condition with no observable flaws or damage- quite remarkable given their 100+ years of age. Liebig cards were lavishly produced in Germany from 1875 to 1930 using chromolithographic printing techniques incorporating 12 different colors- an extravagance! The cards were enclosed as "give-aways" with purchase of Liebig products, and the Liebig Company was the first to give away serialized images with its products.

The Liebig Extract of Meat Company was established in London in 1865 by Belgian entrepreneur, George Christian Giebert, when he became interested in commercializing the Belgian chemist, Baron Justus von Leibig's, formula for beef extract. The venture was a resounding success, producing various meat extracts, soups and bouillons into the early 1970s.