Measuring 6 1/2 x 11 3/4, this lovely, early 1900's, Black subject diecut by Enoch Morgan & Sons, England, features three individual Sapolio Soap diecuts used to advertise the company product. Each diecut features the head of a young black boy centered inside a piece of fruit or vegetable- a cabbage, a watermelon and a (?) pear.
Sapolio was a brand of soap noted for its unique and clever advertising, led by Artemas Ward from 1883–1908. Bret Harte, an American short story writer and poet, wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the fabulously successful Gillette safety razor and the razor and blades business model. Time magazine described Sapolio as "probably the world's best-advertised product" of its time period!
This pleasant trio of Sapolio Soap diecuts is in excellent condition and comes protected in an attractive, walnut-toned, oak decorative frame!
Quite visually appealing!