C1920-30s Eleven Trade Cards Advertising French Belgian Desserts ETC
Directory: Popular Collectibles: Memorabilia: Black Americana: Pre 1940: Item # 1486036
Please refer to our stock # BA1008 when inquiring.
Offered are a grouping of 11, circa 1920-30s, colorfully chromolithographed trade cards published by the Liebig Extract of Meat Company of London as well as a smattering of other French and Belgian producers of sweets and clothing for men and women.
"Picture cards" as they were called then, feature very colorful and highly detailed images on the front side with product advertising generally on the back side. For those with advertising on the backside, the advertising, in most cases, is written in French. These cards, of course, were a strategic marketing concept designed to provide the customer with a tangible reminder of the food stuff or article of clothing that had just been purchased.
All but one of the cards measure approximately 2.75 inches x 4.25 inches, with the remaining card measuring approximately 2.50 inches x 5 inches. All but two are in very good condition with no observable flaws or damage.
The two exceptions:
-the 2.50 inch x 5 inch card- which has been scissor-trimmed, has a fold line down the center, and was pulled from a scrap book obscuring some of the printing on the backside-
-and one Liebig card which is missing one corner edge.
Condition quite remarkable given their 80-100+ years of age.
A nice early collection of trade cards!
